★★★★★
ckvonk
Verified Zillow review
Hedda and her team were incredible from start to finish — I felt completely supported and advocated for while making an offer and negotiating with the sellers.
What a strong seller's realtor delivers
Market knowledge shows up first in the price. A strong seller's realtor treats your sale as a pricing and positioning problem, not a listing you post and hope on. We start with a walk-through and a price from recent comparable El Cajon sales and today's competing homes.
| Seller decision | Weak approach | How we handle it |
|---|---|---|
| Price | Guess high | From the last 3 to 6 months of El Cajon sales |
| Reach | 1 franchise sign | Top portals + MLS + 100+ agent partners |
| Contact | Call center | Direct line to our team |
| Reviews | Vague claims | Named ownership and reviews you can read |
| Negotiation | Take the first offer | Terms and timelines managed to close |
From there we prepare the home, put it before buyers likely to write a strong offer, then manage the negotiation to close. Ask any realtor for the recent sales behind a price. Most sellers find the number is a guess without them.
Who this is for
El Cajon sellers who want the strongest price the market will support and a clear, accountable process. Whether you are moving up, downsizing, relocating, or settling an estate, we built this for you.
| El Cajon seller | Top priority | What we lead with |
|---|---|---|
| Move-up seller | Timing 2 sales | Coordinated sale and purchase |
| Downsizer | Net proceeds | Low-cost prep that pays back |
| Estate seller | Simple, fair process | 1 contact, clear steps |
| Relocating | Speed and strong price | Marketing to buyer agents |
A few local sold listings show what buyers actually paid over the last 8 to 12 months.
Homes for sale in El Cajon
View all El Cajon homesProof, in plain terms
We are a San Diego-based independent brokerage, not a satellite office, so decisions get made here by people who sell this county. Ownership is direct and named, with Hedda Parashos as owner and president. Years of El Cajon transactions shape how we price. The local picture drives that number, not a national average.
| Palisade Realty | Detail |
|---|---|
| Brokerage | Independent, San Diego |
| License | CA DRE #01848565 |
| Leadership | Hedda Parashos, owner and president |
| Network | 100+ agent partners, San Diego County |
| Reach | 619 / El Cajon, 92019 |
Independent brokerage: pros and cons
An independent brokerage trades national ad budgets for local depth. For most El Cajon sellers, that trade favors you.
Pros
- Local decision-making, not a distant brand playbook.
- The same major portals and MLS, plus a local network of agents working El Cajon buyers.
- Direct accountability to named principals you can read reviews on.
Cons (and how we handle them)
- Fewer TV commercials, because that budget markets your home to buyers instead.
- 1 office, not 9 states of branches, since local depth beats spread here.
The first 7 to 10 days on market carry no do-overs. The price needs to be right on day 1.
Common questions, answered
The worries we hear most are about reach and attention.
Will an independent market as widely as a franchise? Your listing hits the same portals and MLS, plus a local network of El Cajon buyers.
Is now a good time to sell? We show you the real numbers for your street first, so the call stays yours.
Will I get lost in the shuffle? You work with our team and its principals, with no anonymous handoffs.
Will you overprice to win the listing? We price to sell for the most the market will pay, and we show you how we got there.
5.0993 Zillow reviews · View on Zillow
Featured reviews
Showing 2 of 993 reviews. Rating and total above cover all reviews.
★★★★★
sdtinystar
Verified Zillow review
Hedda is the best realtor I have ever had — a true client's advocate who goes above and beyond, enthusiastic but never pushy.
Our El Cajon agents
Realtor for Sellers · El Cajon
Realtor for Sellers · El Cajon
Realtor for Sellers · El Cajon
Realtor for Sellers · El Cajon
Areas we serve
Ask us for a home valuation
Those worries shrink once you see real numbers. Ask Palisade Realty, your El Cajon seller's realtor, for a home valuation. It is a straight pricing opinion from recent sales on your street. We will tell you what your home can sell for.