Hedda and her team were incredible from start to finish — I felt completely supported and advocated for while making an offer and negotiating with the sellers.
What We Do and Who We Help
We're Palisade Realty (CA DRE #01848565), a locally owned brokerage led by owner and president Hedda Parashos. El Cajon, from Fletcher Hills toward Rancho San Diego, ranks among the markets we know best. You get one named realtor here, backed by 100-plus agent partners moving your sale. A national franchise often rents a sign without the local read. A solo agent can get stretched thin. We aim to be the El Cajon realtor team a step ahead of you.
Why El Cajon Prices Vary Street to Street
El Cajon home prices don't move as one number. Lot, elevation, view, condition, HOA dues, and the nearest builder phase can each shift value on the same day, which is why a ZIP-wide estimate rarely tells the story. Recent sales here have closed from 0 to 9 percent off list, and a foothill view alone can add 6 to 8 percent. Here's what a realtor watches when we price an El Cajon home:
| # | Factor | Why it moves the price |
|---|---|---|
| 1 | Neighborhood | Foothill homes and downtown condos differ widely |
| 2 | Product type | Resale home, condo, or new build |
| 3 | Condition | Updated finishes versus original |
| 4 | HOA dues | Monthly cost changes buyer math |
| 5 | New-build phase | Builder incentives pull buyers away |
Sample price bands (illustrative, not a quote):
| Home type | Typical range |
|---|---|
| Condo | $400,000 to $600,000 |
| Starter home | $650,000 to $780,000 |
| Foothill / view home | $800,000 to $1,290,000 |
If a comp looks off, tell us. We'll defend it or drop it together.


How We Help, Step by Step
Once the price is settled, the work moves in order:
- Neighborhood pricing. We put the list price and comps in writing before you sign.
- Resale versus new construction, side by side. The builder's rep works for the builder, so we represent you on the contract, lot premium, and upgrade sheet.
- The right search for your side. First-time buyers get the process explained plainly, and sellers get a number we can back.
- Military and VA households. El Cajon draws steady VA-financed buyers, so we run remote searches and act as your eyes at showings.
- Negotiation and the close. Inspection, appraisal, disclosures, and HOA documents are where our bench of agents does the work.
One note: register before your first builder visit, or you may lose representation.
Who We Work With
We serve a few groups as your El Cajon realtor:
- Sellers who want a defended number rather than a flattering one.
- First-time buyers who'd like someone beside them when it counts.
- Move-up and luxury buyers weighing neighborhoods, or resale versus new construction.
- Military families using VA financing to buy in the county.
- Households relocating in or out of San Diego County.
Our reviews are public on Google and Zillow. We'd rather you read them than take our word.
Homes for sale in El Cajon
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Hedda is the best realtor I have ever had — a true client's advocate who goes above and beyond, enthusiastic but never pushy.
Our El Cajon agents




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Start With a Neighborhood Valuation
When you're ready for real numbers, ask for Palisade Realty's neighborhood home valuation. You get the price, the comps behind it, and how we'd defend the figure to a buyer. Reach out through the site and an El Cajon realtor will follow up on your home.

